petrovic - reification

title, the original work is available through publisher

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observation 1:

notes:

1 - im going to ask controversial and polarizing questions. so what, ,rhetorically, do they expect every coke bottle to, instead of presenting itself as a satisfying liquid, simply open up to a bottled map of the physical location, whereby you are required to visit the factory, witness the workers, and start to banter with them, maybe have sex with their wives, followed by visiting their hometown where they grew up in, to only then, be instructed by them to pick up coca leaves and sugar, to combine them together to a pulp, and put them in an unassuming cardboard box, which you should then drag across the mountainous landscape, burning it in the sun, to go and enjoy it at home, whilst they watch?

or, when it comes to the reification of people into ever more fragmented and professionalized roles, do they want to endlessly and contradictorially, in a hegelian fashion, force weird ugly bastards and hot young chicks to constantly be around eachother wherever they go (notice: the juxtaposition, nail salon, old fishing rods store, newly built zara store, backalley pharmacy, young adult downtown clubbing area, dumpster alley) until they locate the object of a common pursuit, forcing it to be a mythical conquest of sorts, like, say, a grand battle for the final foundation of a team of assilants meant to uncover the production of the philosophers stone at last?

not to say that, when these different groups do witness eachother in public, on top of their categorical disgust, there might be a slight layer of shame concerning the socially imposed fragmentation that serves as a luckasian form of objectification that keeps them grounded and seperated from doing exactly that, or otherwise, that the convinient coke bottle is really nothing more than just that, a hand-me-down with no witness to the labour process because it simply doesnt need to have one, and because the energy expenditure into making everything equally meaningful may be thought of as frankly absurd, but nontheless, forceful categorizations of meaning are indeed a total povertization of the architecture of the world, alas, abstractions do opress us, i'm hardly arguing otherwise, but yet they are such grand things, worthy of more than simply being shrugged off on the basis of the idea of some categorical liberation of abstracted identity-types...